Case study 02 · App listing · Website · ASO · SEO

Launching a health app: listing, website, ASO and SEO

Summary

EPSpeak is a medication and symptom companion app for people taking antidepressant or antipsychotic medication, built by an Australian client. Ceylond prepared the app store listing, designed and built the website at epspeak.co, and handled app store optimisation (ASO) and search engine optimisation (SEO), so people looking for help understanding side effects can find it.

Client: EPSpeak
Market: Australia
Sector: Digital health
What we did: App store listingWebsite design and buildApp store optimisationSEO
Stack: Next.js, Cloudflare, Google Play Console, Schema.org
Live site: Visit epspeak.co

EPSpeak website hero reading Know your health, own your story, with a phone showing a voice check-in

The brief

The challenge.

A sensitive health product needed to reach people who often do not have the words for what they are experiencing. The listing and website had to be calm, trustworthy and clear about what the app does and does not do, while still ranking for the searches people actually make.

Approach

How we approached it.

01
Search what people say, not what doctors write
Keyword and question research built around everyday descriptions of side effects, as well as the clinical terms.
02
A calm, clinical-warm design
Soft sage tones, rounded device mockups and floating feature chips that explain the app in seconds.
03
Answer-first content
Sections open with direct answers to the questions people ask, supported by structured data for search and AI answers.
04
One story across store and site
Store listing, screenshots and website copy written as one voice, so the message matches wherever people find it.

The build

What we built.

Google Play store listing
Marketing website at epspeak.co
App store optimisation for discoverability
On-page and technical SEO with structured data
Content explaining the app, privacy and data handling

EPSpeak section listing symptoms people describe, such as shaky hands and stiff muscles — Fig. 02 Plain-language symptoms, so visitors recognise their own experience.

EPSpeak section explaining that side effects have a medical name and can start quietly — Fig. 03 Education first: careful, calm copy for a sensitive subject.

Designed phone-first. Most visitors arrive on a phone, so every layout, tap target and image is tuned for small screens before desktop.

Outcome

Where it is now.

EPSpeak is live on Google Play, with the App Store listed as coming soon. The website explains a difficult subject in plain language and gives people a clear next step.

Result one

Result two

Result three

We publish numbers only when the client approves them.

Questions

About this project.

What did Ceylond do for EPSpeak?

Ceylond prepared the app store listing, designed and built the website, and handled app store optimisation and search engine optimisation for the launch.