Skip to content
Start a project

M-13 / Digital marketing / Analytics and tracking

GA4, Google Tag Manager and conversion tracking setup

Numbers you can make decisions with.

Short answer

Ceylond sets up GA4, Google Tag Manager and conversion tracking for Shopify, WooCommerce and WordPress sites, so your ads and reports use the right numbers. We add ecommerce events, Meta and Google Ads conversions, Consent Mode v2 and, where it helps, server-side tracking, then hand over a dashboard and setup notes. Setup starts from A$750£379US$490AED 1,850LKR 44,900.

Get a free consultationWhatsApp us

Analytics and tracking

Live

Tools we work with

  • Google Analytics 4
  • Google Tag Manager
  • Stape
  • Meta Conversions API
  • Looker Studio
  • Google Search Console

Who it is for

Sound familiar?

If any of these ring true, this service was built for you.
  • 01

    Google Ads says "conversion tracking setup is incomplete".

  • 02

    GA4 and Shopify show different sales, and you do not know which is right.

  • 03

    Your ads are optimising for clicks because no conversions are tracked.

  • 04

    You log into five tools to see how the month went.

What you get

What a proper GA4 setup includes

Everything below is part of this service. We confirm exactly which parts you need in your proposal.

  • GA4 and Tag Manager

    A clean GA4 property and Tag Manager container, with up to 10 key events tracked and tested.

  • Ecommerce tracking

    Product views, add to cart, checkout and purchase events for Shopify or WooCommerce.

  • Ad conversions

    Google Ads conversions and the Meta Pixel set up, with the Meta Conversions API where it helps.

  • Consent Mode v2

    Your cookie banner connected to Google tags, so consent choices are respected and passed on.

  • Server-side tracking

    Server-side Tag Manager on Stape for sites that need more reliable data.

  • Looker Studio dashboard

    One shareable dashboard with traffic, conversions and revenue by channel.

01 / Analytics and tracking

Server-side tracking and the Meta Conversions API

Server-side tracking sends data from your site to a server you control first, then on to GA4, Meta or Google Ads. It can recover some conversions that ad blockers and browser limits drop, and gives you more control over what you share. Hosting such as Stape starts free and is billed to you.

02 / Analytics and tracking

Why Shopify and GA4 never match exactly

Shopify records every order, while GA4 relies on tags in the browser, which consent choices, ad blockers and checkout setups can block. Some gap is normal. Proper ecommerce events and server-side tracking reduce it, but no setup matches Shopify exactly, and we will not promise 100% accurate data.

Packages and pricing

Tracking packages and prices

One-off setups with a full handover, and an optional monthly check that keeps tracking working as your site changes.

How much does GA4 setup cost?

Our tracking setup starts from A$750£379US$490AED 1,850LKR 44,900 for GA4, Tag Manager, ecommerce events, ad conversions and Consent Mode v2, tested and documented. Server-side tracking with a dashboard starts from A$1,950£990US$1,290AED 4,790LKR 119,900, and monthly tracking care from A$299£159US$199AED 750LKR 19,900. Basic installs on freelance marketplaces start from about US$15, but often skip testing and handover notes.

Prices last updated · See all prices

Prices in

  • Tracking setup

    GA4 done properly

    FromA$750£379US$490AED 1,850LKR 44,900one-off

    • GA4 and Tag Manager
    • Up to 10 key events
    • Ecommerce and ad conversions
    • Consent Mode v2

  • Server-side and dashboard

    More reliable data

    FromA$1,950£990US$1,290AED 4,790LKR 119,900one-off

    Stape hosting billed to you

    • Everything in Tracking setup
    • Server-side Tag Manager
    • Meta Conversions API
    • Looker Studio dashboard

  • Tracking care

    Keep it working

    FromA$299£159US$199AED 750LKR 19,900a month

    • Monthly tag health check
    • Fixes after site changes
    • Monthly dashboard report

  • Launch offer

    Founding client offer

    Our first five clients in each country get 20% off the first three months of any monthly plan, or 15% off a website, Shopify or software project. In return we ask for an honest review and permission to publish the results.

  • Launch offer

    Audit credited in full

    An SEO or ads audit costs from A$650£350US$450AED 1,500LKR 19,900. Start a monthly plan within 30 days and the whole fee comes off your first month.

For agencies

White label tracking setup for agencies

We set up GA4, Tag Manager and conversion tracking for agencies’ clients before their campaigns launch. Delivered under your agency’s brand, with an NDA, a written promise that we never approach your clients, and the work owned by you once it is paid. See the white-label page for the rate card.

White-label partnership

How it works

Four steps, no surprises.

  1. 1

    Audit

    What is tracked today, what is broken and what is missing.

  2. 2

    Plan

    A short tracking plan: the events and conversions that matter.

  3. 3

    Build and test

    Tags built, tested in preview and checked in each platform.

  4. 4

    Hand over

    A dashboard, setup notes and a walkthrough for your team.

See our full process

Questions

Your questions, answered.

What is server-side tracking?

Server-side tracking sends data from your site to a server you control first, then on to GA4, Meta or Google Ads. It can recover some conversions that ad blockers and browser limits drop, and gives you more control over the data you share. Hosting such as Stape starts free and is billed to you.

Do I need Consent Mode v2?

If you advertise to people in the UK or EU with Google Ads, Google requires a consent signal for personalised advertising and measurement. Consent Mode v2 passes your cookie banner choices to Google tags. We set it up with your banner and test it; legal compliance stays with you.

Why don’t Shopify and GA4 show the same sales?

They count differently. Shopify records every order, while GA4 relies on browser tags, which consent choices, ad blockers and checkout setups can block. Some gap is normal. Proper ecommerce events and server-side tracking reduce it, but no setup matches exactly.

What is a Looker Studio dashboard?

Looker Studio is Google’s free reporting tool. We build a dashboard that brings together GA4, Search Console and ad data in one shareable link, showing traffic, conversions and revenue by channel, so you do not need to log into several platforms.

What does "conversion tracking setup is incomplete" mean in Google Ads?

It means Google Ads cannot see the actions that matter, such as purchases or form submissions, so it cannot optimise for them. Usually the conversion tag is missing, firing on the wrong page or not linked to GA4. We find the cause and fix it as part of the setup.

Free consultation

Let’s talk about your project.

Tell us what you want to grow: a brand, a campaign, a website or the whole business. We reply within one business day with honest next steps.

Start a projectWhatsApp us