M-09 / Digital marketing / App store optimisation
App store optimisation (ASO) for Google Play and the App Store
Be the app people find, and the one they install.
Short answer
Ceylond provides app store optimisation (ASO) for Google Play and the Apple App Store. We research the words people search, rewrite your title and descriptions, plan screenshots, run store listing tests and draft review replies. We also do SEO for your app’s website, as we do for EPSpeak, an Australian health app. A listing rewrite starts from A$790£420US$550AED 1,990LKR 29,900.
App store optimisation
LiveTools we work with
- Google Play Console
- App Store Connect
- AppTweak or ASOMobile
- Google Search Console
Who it is for
Sound familiar?
- 01
Your app is live, but nobody finds it unless they search its exact name.
- 02
Your listing copy was written in a hurry on launch day.
- 03
Store visitors look at your screenshots and leave.
- 04
Reviews mention the same problem and nobody replies.
What you get
What app store optimisation includes
Keyword research
The words people use to search for apps like yours, ranked by relevance and competition.
Listing copy
Title, short and full description for Google Play; name, subtitle and keyword field for the App Store.
Screenshots and icon plan
Captions and an order for screenshots that explain the app in seconds.
Store tests
Google Play store listing experiments and Apple product page optimisation tests.
Review replies
Reply drafts for reviews, and a summary of what users ask for.
Website SEO
SEO for your app’s website, so people find it on Google as well as in the stores.
01 / App store optimisation
Google Play ASO versus App Store ASO
Google Play reads your full description for keywords. The App Store ignores it and uses the app name, subtitle and a hidden 100-character keyword field. Testing tools differ too: Google Play has store listing experiments, and Apple has product page optimisation.
We write separate listings for each store rather than copying one into the other. On Google Play we can change keywords quickly; on the App Store, changes go live with your next app version.
02 / App store optimisation
Case study: EPSpeak
For EPSpeak, an Australian medication and symptom companion app, we prepared the Google Play listing, built the website and handled app store optimisation and search engine optimisation for the launch. Health apps need careful wording, so listing claims stay within what the app can support.
03 / App store optimisation
ASO for health and other regulated apps
Health, finance and children’s apps face stricter store rules. We keep listing claims within what your app can support, follow each store’s declarations, and flag anything that may need advice from your own regulator or lawyer. We never use incentivised or bought installs, which break Google Play and Apple policies.
Packages and pricing
ASO packages and prices
How much does app store optimisation cost?
Our one-off ASO audit and listing rewrite starts from A$790£420US$550AED 1,990LKR 29,900, and monthly ASO for both stores starts from A$990£520US$690AED 2,500LKR 44,900. As a guide, ASOMobile sells text and visual ASO for US$449 and full support for US$1,000 a month. App and website SEO together start from A$1,890£990US$1,290AED 4,500LKR 84,900 a month.
Prices last updated · See all prices
Audit and listing rewrite
One store, one language
FromA$790£420US$550AED 1,990LKR 29,900one-off
- Keyword research
- Competitor review
- New title and descriptions
- Screenshot captions
ASO monthly
Both stores
FromA$990£520US$690AED 2,500LKR 44,900a month
- Keyword tracking (tool included)
- Monthly listing changes
- Store listing tests
- Review reply drafts
App and web SEO
Store and website together
FromA$1,890£990US$1,290AED 4,500LKR 84,900a month
- Everything in ASO monthly
- SEO for the app’s website
- Answer-first pages
- One combined report
Launch offer
Founding client offer
Our first five clients in each country get 20% off the first three months of any monthly plan, or 15% off a website, Shopify or software project. In return we ask for an honest review and permission to publish the results.
Launch offer
Audit credited in full
An SEO or ads audit costs from A$650£350US$450AED 1,500LKR 19,900. Start a monthly plan within 30 days and the whole fee comes off your first month.
For agencies
White label ASO for app agencies
We write listings and run store tests for app agencies’ clients. Delivered under your agency’s brand, with an NDA, a written promise that we never approach your clients, and the work owned by you once it is paid. See the white-label page for the rate card.
How it works
Four steps, no surprises.
- 1
Research
Keywords, competitors and your current store performance.
- 2
Rewrite
New listing copy and screenshot captions for each store.
- 3
Test
Store listing experiments on what visitors see first.
- 4
Track
Keyword rankings, store visitors and conversion each month.
Questions
Your questions, answered.
What is app store optimisation?
App store optimisation (ASO), also spelled app store optimization, is the work of making an app easier to find and more likely to be installed in Google Play and the App Store. It covers keywords in your title and descriptions, your icon and screenshots, ratings and reviews, and testing listings to see which converts more visitors into installs.
How do I improve my app’s ranking on Google Play?
Put your most important search term in the 30-character title and the 80-character short description, write a clear full description in natural language, and fix what reviews complain about to keep ratings up. Test icons and screenshots with store listing experiments. Installs and retention matter too, so ASO cannot fix a weak app.
How long does ASO take to work?
Keyword changes on Google Play are usually indexed within days to a few weeks. On the App Store, the name, subtitle and keyword field change only when you submit a new app version, so the pace follows your release cycle. Most apps need two or three rounds of changes before the trend is clear.
Is ASO different for iOS and Android?
Yes. Google Play reads your full description for keywords, while the App Store uses the app name, subtitle and a hidden keyword field. Google Play has store listing experiments and Apple has product page optimisation. We write separate listings for each store.
Do you buy installs or reviews?
No. Incentivised installs, bought reviews and keyword-install campaigns break Google Play and Apple policies and can get an app removed. We improve the listing, the screenshots and the replies, and we report real store visitors and conversion.
Free consultation
Let’s talk about your project.
Tell us what you want to grow: a brand, a campaign, a website or the whole business. We reply within one business day with honest next steps.