Google Ads and Meta ads management for small businesses

A PPC (pay-per-click) agency plans, builds and manages paid search and social ads, such as Google Ads and Meta ads, where you pay each time someone clicks. A good one sets up conversion tracking first and reports on cost per enquiry or sale, not just clicks.

Agencies usually charge either a flat monthly fee or a percentage of ad spend, often 10 to 20%. Ceylond charges a flat fee from A$600£350US$450AED 1,800LKR 24,900 a month, or 12% of spend once spend passes A$5,000£2,900US$3,750AED 15,000LKR 200,000 a month, whichever is higher. We never mark up the ad spend itself, and you pay Google or Meta directly.

Google Ads catches people already searching for what you sell, so it often works first for services and urgent needs. Meta ads create demand with visuals, which suits products, events and local brands. Many businesses use both.

Yes. We start with an audit, keep what is working, restructure what is not and fix tracking. You keep ownership of your ad accounts at all times.

The Conversions API sends conversion events from your website or server directly to Meta, which keeps tracking reliable when browsers block cookies. For most businesses running ads seriously, it is worth setting up.

Small local service businesses in Australia often start with A$1,000 to A$3,000 a month in Google Ads spend, paid directly to Google. Law, finance and other competitive fields cost more per click. Management is on top: Australian agencies commonly charge A$800 to A$2,000 a month or 10 to 20% of spend, while Ceylond starts from A$600£350US$450AED 1,800LKR 24,900 a month.

There is no fixed price. Every click is priced in a live auction, so the cost per click in the UK depends on the keyword, your competitors and the quality of your ad and landing page. Legal and finance terms are among the most expensive. Many small UK businesses start with £500 to £1,500 a month in spend, and UK agencies usually set minimum management fees of £500 to £1,000. Before you commit, we pull Google Keyword Planner estimates for your own keywords.

Google Ads cost in the UAE is set by the same live auction as anywhere else: your keywords, competitors and ad quality decide the price per click. Competitive fields such as real estate, law and finance usually cost the most, so start with a test budget and scale once the cost per enquiry is proven. Agencies in Dubai typically charge 15 to 20% of spend for management, with minimums of AED 2,500 to 5,000 a month. Ceylond starts from A$600£350US$450AED 1,800LKR 24,900 a month.

Facebook ads agency pricing follows the same models as Google Ads: a flat monthly fee, a percentage of ad spend (often 10 to 20%), or whichever is higher. Ceylond charges from A$600£350US$450AED 1,800LKR 24,900 a month to manage Meta ads (Facebook and Instagram) on their own, or from A$950£550US$750AED 2,900LKR 44,900 together with Google Ads. A one-off tracking setup costs from A$450£250US$300AED 1,000LKR 14,900, and your ad spend goes straight to Meta.

White label PPC and Facebook ads work is billed from our partner rate card: A$1,000£500US$700AED 2,500LKR 60,000 a month for 20 hours at A$50£25US$35AED 125LKR 3,000 an hour, or A$60£30US$40AED 150LKR 3,500 an hour for ad hoc work. You set your own retail price for your client. Start with a pilot task of up to 6 hours for A$300£150US$200AED 750LKR 15,000; if you do not accept the work, you do not pay.

Yes. We set up and manage Google Ads for law firms and other professional services, where clicks are among the most expensive on Google. That makes tracking and negative keywords essential: every call and enquiry form is tracked, and searches for jobs, free advice and DIY help are blocked. Your firm approves every ad and stays responsible for its regulator’s advertising rules.