Insights
Plain-English guides, no fluff.
Practical guides on marketing, AI automation and building for the web. Written by the people who do the work.
Marketing · 8 min
SEO, AEO and GEO: how to get found by Google and by AI
A plain-English guide to SEO, answer engine optimisation and generative engine optimisation, and the practical steps that help your business show up in Google and in AI answers.
Read articleAI automation · 7 min
Five n8n automations a small business should build first
The five workflow automations that save time every day for small businesses, how each one works in n8n, and what to watch out for before you switch them on.
Read articleSoftware · 6 min
Shopify or a custom website? A plain-English guide
How to choose between Shopify and a custom-built website for your business, with the real trade-offs in cost, speed, flexibility, SEO and who maintains it.
Read article
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