Insights
Plain-English guides, no fluff.
Practical guides on marketing, AI automation and building for the web. Written by the people who do the work.
Software · 6 min
When Should a Small Business Switch From Spreadsheets to an ERP?
Learn when a small business should move from spreadsheets to an ERP in 2026. Warning signs, real costs for Odoo, ERPNext and NetSuite, and timelines.
Read articleAI automation · 6 min
How Much Does an AI Chatbot Cost for a Small Business?
Learn how much an AI chatbot costs for a small business in 2026. Compare SaaS plans, per-resolution pricing, and custom builds, plus running costs.
Read articleMarketing · 6 min
How Much Should a Small Business Spend on Facebook Ads?
Learn how much a small business should spend on Facebook ads in 2026, with CPC and CPM benchmarks, the learning phase formula, and country costs.
Read articleSoftware · 6 min
How Much Does a Website Cost for a Small Business?
Learn how much does a website cost for a small business in 2026. Compare DIY, freelance, and agency rates, plus ongoing hosting and maintenance fees.
Read articleMarketing · 6 min
SEO, AEO and GEO: how to rank in Google and ChatGPT search
SEO vs AEO vs GEO in plain English, how to rank in ChatGPT search, what Google now treats as AI spam, and the steps that get a small business found and cited.
Read articleAI automation · 4 min
Five n8n automations a small business should build first
The five workflow automations that save time every day for small businesses, how each one works in n8n, and what to watch out for before you switch them on.
Read articleSoftware · 3 min
Shopify or a custom website? A plain-English guide
How to choose between Shopify and a custom-built website for your business, with the real trade-offs in cost, speed, flexibility, SEO and who maintains it.
Read article
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